To be continued...

Join and build a world where good things are meant to last, starting with 900 jeans. 

Huh, why jeans?
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900 reasons why

A single city can cause a shift, that shifts everything. Utrecht has been around for 900 years. It stood the test of time and now we are setting a sign: Favorite things are meant to last. Meant #tobecontinued. Meant to live on. Favorite things like your city and your jeans. 

Win jeans of your favorite Dutchies, and give them a whole new life. Instead of ending up in trash, you bring them back into circulation. It's a win-win-win. Welcome to the club...  something something last a lifetime. 

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artist & poet

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model & activist

skater

Who says jeans can't last a lifetime?  Their story isn't over yet. It's to be continued.  

Teken de pledge and get your patch.
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Just like Kikki, Joost and xxx, we all have them too: unused jeans sitting in the back of your closet. Now it's time to bring them back to life. We're here to help.

REPAIR

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DONATE

Doe mee

ALTER

 

Jeans aren't disposable, nor are the stories we made wearing them. Together we make jeans last a lifetime, not just a season. 

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